OBJECTIVE

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The swissbakers  concept and branding design was one that enlisted all of our services. The owners already had a very successful group of bakery / cafes and many pop-up locations in and around the Boston area. They wanted to change their appearance and market themselves to a wider demographic.

Working with their existing logo and brand colors we created a Swiss cross relief in an abstracted shape of Switzerland. The main ceiling feature, a blue illuminated cube, is what is referred to as a “treftpukt” in Switzerland, used in train stations across Europe to designate a meeting place.